Mobile Social Game Design : social game, mobile games social, history of game monetization, greate a social or mobile game, industry terms and metrics, social network, how to acquire, keep and regain users, monetization strategies, virtual goods, currency, game balance considerations, functional advantages, simulation games, role playing games, transitioning models, mobile application stores, redirecting user for increased virality, tracking retention, acquiring new users on mobile platforms, creating social networks as a platform holder, games are global, measuring player population, social games give power to the users.